Responsible Tourism

Our Contribution.


The philosophy underpinning all our tours is a fundamental respect for the environment and the local people, their religious beliefs, culture and traditions.

042We provide small, select group tours for those who wish to discover, explore and experience the real Morocco and its hospitable, welcoming and tolerant people. Accordingly, our customers stay in good, family-run accommodation where they are welcomed and cared for as guests, not tourists. We eat in local tried and tested restaurants to ensure they sample the best of Moroccan cuisine. We also work closely with locally trained and highly knowledgeable guides who have become our good friends over the years. All this contributes to ensuring a genuine and meaningful interaction with local people and provides guests with a unique insight into the Moroccan way of life and culture and also assists in breaking down barriers.

As part of our commitment to responsible tourism we have developed strong links with the local communities we visit including Artisan and conservation projects and a women’s weaving cooperative based in the Rif Mountains. We are careful always to select those who abide by ethical practices and demonstrate a “tangible” respect for the environment.

Additionally we work closely with an organisation which provides free veterinary care, as well as offering free guidance on nutrition and proper handling and management of working animals such as mules and donkeys and the feral population such as the Medina cats.

100_2358When travelling with us, we encourage our guests to find a little space in their luggage to bring a few essential items such as children’s clothing or pencils and books. Alternatively, they may make donations to support local schools in remote and
under-developed areas such as the Rif. This support is welcomed wholeheartedly by the local community as it is socially acceptable being compatible with the Islamic principal of alms giving.

We have been influential and active in supporting local crafts people who are being urged to teach their skills and pass these to the next generation. We also play our part by actively encouraging our guests to purchase their mementos from these artisans.  We are also currently assisting with clothing and books  for a village school in an impoverished area and assisting in conservation projects such as the Barbary Macaque awareness and conservation non profit organization.

Our travel information page provides much more detail including advice on bargaining, local etiquette as well as understanding social mores , customs and traditions, responsible use of local resources such as water and local environmental issues.


All our guests are sent detailed pre-departure information upon booking their trip. This includes information on travelling responsibly and  minimising waste whilst travelling. Travellers are encouraged to remove unnecessary packaging from items before leaving home (recycling facilities are often more accessible in home countries) and to use either rechargeable batteries , wind-up or solar-powered electrical items-such as torches and cameras .
At the start of your trip your Tour Leader will also remind the group of the importance of disposing of waste wisely.


Hiddden Morocco Tours actively supports and promotes conservation:

BMACBarbary Macaque Awareness and Conservation non profit organisation is one of our chosen charities operating in the Rif Mountains to care for and protect these rare animals. Please take a look at what they do and contribute if you wish.

Solar in Spain

We also work with the renewable energy companySOLOSOL

to help promote solar energy in Morocco.

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